What we do 

Liew Wei Chun serves as the Chief Financial Officer of the Group, bringing 20 years of expertise in corporate accounting. He oversees all accounting, financial, and taxation matters for the Group. 

Wei Chun began his career as a tax advisor at Deloitte & Touche and later became the group finance manager at PT Malindo Feedmill TBK, where he played a key role in the company becoming the first Malaysian company listed on the Jakarta Stock Exchange. 

In 2006, he joined Asian Agri Group as the financial controller, managing the full finance spectrum for its upstream and downstream operations.

In 2009, Wei Chun became a senior finance manager at Jurong Port Pte. Ltd., where he handled mergers, acquisitions, joint ventures, due diligence, and corporate finance activities totaling over US$500 million. He later joined the start-up power generation company, Pacificlight Power Pte. Ltd., as their finance manager in 2012. 

From 2015 to 2018, he was the chief financial officer at PGS (East Asia) Pte. Ltd., managing regional finance roles across Asia. Before joining the Company, he served as the chief financial officer of Silkroad Nickel Limited from 2018 to 2020.

Amjad Ali, an experienced Operations Director, brings a robust background in operations and training to oversee the day-to-day activities of dental clinics. His leadership is marked by passion and dedication, ensuring a patient-centric approach. With a hands-on approach, he collaborates closely with management, providing critical ground experience for informed decision-making in the dynamic healthcare environment.

​

A recipient of the Singapore Retailer’s Association Excellent Service Award in 2018, Amjad Ali excels in team-building through various activities, boosting team morale and confidence. In his role, he manages and allocates manpower resources, leads the Operations Team, and conducts audits for clinic cleanliness and adherence to health and safety regulations.

​

His responsibilities span government legislation, licensing matters, and strategic oversight of marketing activities. Working alongside the Deputy Clinical Director, he manages dentists, oversees clinic operations, and ensures equipment functionality for uninterrupted clinical operations. Amjad Ali actively optimizes processes and SOPs, addressing staffing requirements and conducting training for staff development.

With an eye for detail, he ensures proper documentation, including SOPs and clinic manuals, and collaborates with Finance on lease matters and facility insurance. Weekly dental operations reporting and meticulous verification of documentation between clinics, the Lab, and Finance are integral to his role. Amjad Ali safeguards financial aspects, collaborating with Finance to prevent overpayment and ensuring dentist contracts and renewals are in place.

​

In addition to overseeing staff performance appraisals, he fosters effective teamwork and liaises with Clinic Managers when needed, embodying a holistic approach to operational excellence.

Benjamin has over a decade of experience in the dental industry, he possesses a unique blend of skills and competencies gained through extensive experience cycling through dental equipment technician, dental sales, laboratory management, and eventually the role of General Manager with a dental supply company.

His comprehensive understanding of the marketing funnel for B2B businesses and expertise in tailoring marketing plans to address conversion weak points has allowed him to make significant contributions to organizational improvements, collaborative team efforts, and the attainment of key business targets throughout his career.

Some of his notable achievements include spearheading the marketing strategy to promote collaboration between laboratory owners and clinicians to kick-start the sales of intra-oral scanners in Singapore, achieving 90% market share of digital products sold in Singapore while at Core3d(s) Pte. Ltd, and initiating project Murho to digitalize the overall manual procurement and warehousing system for a dental group resulting in a three-fold revenue increment and 30% reduction in manpower cost.

With a lifelong passion for learning and professional development, he successfully completed his MBA at the age of 50 and remains dedicated to utilizing his newfound knowledge to drive innovation and success in his role. His commitment to innovative thinking, coupled with his extensive industry experience, uniquely positions him to lead teams and organizations towards sustained growth and profitability.

Jethro Xu comes with a wealth of experience across the entire spectrum of marketing, combining the most effective of both offline and online channels into a holistic omni-channel marketing strategy.

​

Having spent more than half his career in marketing agencies, his global client portfolio included (but were not limited to) leading automobile brands from both Japan and the US, a leading consumer electronics company from South Korea, luxury brands from Europe, educational institutes from both Singapore and abroad, healthcare companies, nonprofits, government agencies, and much more.

​

In his role as Chief Marketing Officer, Jethro heads the marketing function across the organisation’s various entities, helping each of them develop a full-funnel marketing strategy specifically tailored to their respective target audiences and business objectives.

A national certified HR practitioner with more than 12 years of experience in managing human resources across diverse industries in both public and private sector, Ranier is currently serving as the Group Human Resource Manager for the organisation.

​

Ranier oversees the entire group's human resource functions and believes in connecting the people in the business context. His responsibilities include delivering a good experience throughout the entire employee life cycle and fostering a positive environment that encourages growth and success. He provides HR strategies to the CEO and executive management team to optimise manpower budget and staff performance.

​

Commencing his career in the public sector and professional firms, Ranier honed his skills while gaining valuable experience and guidance from seasoned leaders. His progression culminated in his selection as Group Head of Human Resource for a listed healthcare group. 

​

Ranier is a hands-on person who brings a combination of generalist and specialist expertise to the table. He is resourceful and passionate about people and business transformation.